Case study in optimisation - HelenHayes.ie

Helen Hayes is a beautiful singer from Clare who launched an album in 2008 called 'Today, Tomorrow and on Sunday'. Helen approached Atlantic Technology about launching a simple themed site that would promote herself and her album.

HelenHayes.ie was selected as the domain name and the site was developed to the high standard we apply to all our sites at Atlantic Technology. This site posed a particular challenge when it came to optimisation. There is another Helen Hayes who was a famous actress who died in 1993 and also a noted singer.

A google search for Helen Hayes brings up almost 600,000 search results. This is an indication of the difficulty of ranking for the keywords 'Helen Hayes'. To get to the top of the google search engine for this keyword would require considerable resources, so we opted to aim for top rankings for keywords like 'Helen Hayes singer', 'Helen Hayes Irish singer', 'Helen Hayes Clare' as well as the album 'Today, Tomorrow and on Sunday'. We agreed that these keywords were targeted enough so that anyone could easily find Helen Hayes, the Irish singer on the web.

After on-site optimisation, we implemented a link building and submission strategy and eventually after a few weeks, our keywords were listed at the top of Google, Yahoo!, MSN and ASK search engines.

With HelenHayes.ie we have proved that you do not need to have excessive budgets to have good search rankings. Our strategies are sensible and effective designed to bring results and more visibility to your business.