Pay Per Click Management | Paid Advertising Campaigns

Written by Administrator | 06 April 2010

Overview of Pay Per Click Management

PPC is a very exciting type of marketing where your ads are placed on search engine listings based on the keywords searched for. We can place the ads for you based on the keywords relevant to your business and it's geo-location.

This is a very powerful form of marketing because it allows marketeers to generate Targeted and Relevant leads for your business. And with Atlantic Technology, you only pay us per qualified lead.

As an example, if you have a dentist practice in Athlone, and someone searches the keywords "Dentist in Athlone" or "Dental checkup Offaly" in Google or Yahoo, we can place an advertisement with your business address and phone number on the results page

This marketing strategy may be applied to any business that requires qualified leads to generate business, be it lawyers, accountants, electricians or pharmacies. Atlantic Technology will be happy to do a free appraisal of the viability of a PPC campaign for your business.

There is a lot more to Pay-Per-click advertising than the highest bidder receiving the best search engine ranking. The reality is, with search engines like google, a major factor in determining the cost is the click thru performance (CTR). Atlantic Technology have the experience to obtain higher click-thru rates so you can decrease pay per click costs!

The click thru rate is calculated by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions).

The trick is not to pay more than your competitors for each click
The major Search engines will display advertisements that obtain high click thru rates in a higher position than the highest bidder.

For Example: If an advertisement gets a 5% click thru rate and pays €0.25 per click, they will receive a higher ranking than a company receiving a 1% click thru rate and paying €0.50 per click! How could this be? The search engines would much rather display the €0.25 ad than the €0.50 ad because it is simply more profitable for them. It is essential that you hire experienced PPC consultants to cut costs and drive targeted traffic to your website.

Here's what we provide to our pay per click clients:

• We make sure that our clients money is being spent on clicks that convert
• We design web pages that have higher conversion and reduced rates
• Our focus is on decreasing cost per acquisition (CPA) costs
• We ensure that there is no wasteful spending on your PPC campaign

Atlantic Technology is a talented paid advertising company focusing on providing educated industry knowledge to improve pay per click ROI. We understand that our companies success lies solely upon your online success.

Our Strategy
We have developed a highly efficient strategy for our client sites to get the best possible return on investment results.

• Content analysis - we analyse the content of your website and formulate how to increase your conversion rate. This requires skilful optimisation and design so you stand out from the competition. We will discuss with you the search terms to target and the strategies to implement to increase ROI.
• Current visitor analysis - we use the best analytics tools to develop a profile of the visitors to your website.

  Analysing your current visitors makes it much easier to improve your advertising results as it assists us in developing better ads, strengthen your market initiatives and bring in more sales to your site.

• Keyword analysis - After analysing your current visitors, we look at promoting new and undiscovered keywords related to your business. We will ask you to fill in a worksheet as to gain information on the relevant keywords in your industry. We then analyse and review the worksheet and from this information we derive more relevant and in-depth useful keywords which are of lower cost.
• Implementation - Now we focus on implementing a Pay Per Click campaign focused on the keywords gained from the keyword analysis stage. The aim here is to have the highest click-thru rate possible at the lowest cost. This can save companies thousands of euros per month by decreasing cost per click rates and increasing click-thru rates without loss of Google rankings!
• Tracking of results - Now that the Pay Per Click campaign is implemented, we will keep track of the results. We examine the keywords that are converting well into customers and optimising all the time. This will show us what terms are profitble for your business and thus increase profitability.

The end result is more qualified traffic, a better conversion rate and increased sales! It's a beautiful thing.

Who can benefit from an Atlantic Technology driven PPC campaign?

• Companies that spend over €1,000 per month on pay per click advertising.
• Companies who want highly efficient PPC marketing methods providing instant traffic.
• Companies that want to increase their pay per click CPA (Cost Per Acquisition) for online sales or new clients!

Please contact us for a quote today