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In August 2009 Google made a major update to its search engine. These updates are usually met with nervousness by the SEO community, but this time Google decided to take a more softly approach, preferring to allow web professionals to view the update before it was rolled out. This meant that website owners could preview the impact the new changes had on their websites and make the necessary changes before the update went live.

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There has been a big uptake in social media in the last few years and much has been written about it. There are different types of networks ranging from social networks like Linkedin and Facebook, knowledge networks like Wikipedia and Yahoo! Answers as well as social streaming networks like Youtube and Vimeo.

How to create a formula using these sites that is useful to your customers is the key to a successful social media strategy. One of the questions you should ask yourself in relation to social media is why rather than what i.e. why should we have a presence on Facebook rather that what should we be doing on Facebook.

 

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As with any SEO task, there is always more that can be done to drive traffic to your site. You may have done the fundamentals correctly i.e. your keyword research and optimisation, but what else can you do to enhance your SEO efforts.

Social Awareness

No, I don't mean go out and help the poor, noble cause that it is, but getting to grips with he new Web 2.0 technologies out there. Youtube is a great traffic driver.

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Link building qualityOn-site optimisation of your website does not mean that your site will automatically rise in the search engine rankings. This is something that can disappoint people when they do the on-site optimisation only to see no effect in their search engine ranking.

This is the reason link building is so important when optimisation your site. When looking for quality links to your website you need the following 3 strategies:

  1. Relevant blogs to post genuine comments on
  2. Find relevant forums to participate in
  3. Find Web 2.0 to post comments on

 

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